Click download or read online button to get a joosr guide to fascinate by sally hogshead book now. Get free bonuses when you order your copy at brandfascination. Hogshead has built a career around coaching individuals to isolate what makes them both unique and valuable, what she calls their fascination advantage, a term she coined during her time working. Sally s book gives you the tools, clarity and positioning to own your brand. Hogshead appears in media such as the today show and live with kelly and michael, and has been featured as one of the top five speakers in the u.
How to make your brand impossible to resist by sally hogshead. After researching over one million people, her algorithm can pinpoint your most. Based on a few questions i had to answer, this assessment told me what my personality advantages are. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to. A joosr guide to fascinate by sally hogshead download. Discover your highest value through the science of fascination pdf for free, preface. Fascination is the most powerful way to capture an audience and influence behavior. Fascinate, revised and updated free summary by sally hogshead. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola.
She is the author of fascinate and how the world sees you. She began to see specific and interesting patterns that all centered on one element. Connect deeper and more easily to colleagues, friends and family. Because my guest today, sally hogshead, is the worlds leading expert on the science of fascination and shes going to show you six steps to be more fascinating.
How the world sees you is chock full of information and insight that will help you to achieve a higher level of success in business and life. One of the top 10 brand gurus in the world in 2015, she went on to measure 700,000 consumers with the science of fascination. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Sally hogshead is a new york times bestselling author, national speakers association hall of fame speaker, chief executive officer of how to fascinate fascinate, inc.
How to survive and thrive in a down economy on june 5, 2009, live from new york and webcast in nearly 20 cities across the u. Fascinate, revised and updated by hogshead, sally ebook. Hogshead s original edition explained why certain ideas and individuals fascinate people. Most people will find themselves in scenario one after finishing sally hogshead s how the. Summit attendees will receive a personal fascination report, as well as an email minicourse to maximize their fascination advantage.
Fascinate summary by sally hogshead is a comprehensive book that triggers persuasion and captivation to create urgency and influence the minds of the potential customers. How to make your brand impossible to resist written by sally hogshead which was published in 201645. She begins ten years of research in neurology, biology, economics, history and anthropology to discover the forms of communication that trigger responses in the human brain. Fascination marketing system sally hogshead, dan kennedy 7 videos mp4, 11 audio mp3, 6 docs pdf this product is live training and modules, pdfs, etc. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.
The 7 triggers the 7 triggers of fascination are characteristics of behavior or attributes that switch on peoples focus. Dan kennedy fascination marketing system sally hogshead. Fascination enables you to get the emotional response you want. By 24, she was the most awardwinning copywriter in the u. Sally hogshead is an american author, professional speaker, chief executive officer of fascinate, inc and a former advertising executive. Ive read sally hogshead s fascinate twice in the last 12 hours. Now before you balk, please understand that this isnt about changing who you are. When you fascinate someone, they cant stop thinking about you and your message. Here is a quick description and cover image of book fascinate, revised and updated. The book came out of research that she started in 2006, in which. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. According to sally hogshead s fascination assessment that tells you how the world sees yourself, my personality is the good citizen and i have to say, its right on point for the most part. Find out how to use your unique personality to improve your performance and your chances of success, and learn how to read those around you so you can put together the perfect collaborative team. When both of these exist, youre ready to trigger attention.
Sally hogshead drawing upon her branding principles, sally created a method to identify how each person is able to captivate their listeners the fascination advantage, is the first communication assessment that measures how others perceive you. How the world sees you discover your highest value through the science of fascination sally hogshead 2014 by sally hogshead adapted by permission of harpercollins publishers isbn. Pdf fascinate revised and updated download full pdf. Hogshead masterfully created a lead chapter that not only outlines the subject of the book fascination triggersbut also employs them to keep the pages turning. In how the world sees you, author and personal branding expert sally hogshead applies the principles of fascination triggers to understanding personality brands how individuals use different triggers to influence, persuade, and captivate others. Innovation, passion, power, prestige, trust, mystique and alert. It measured how people interact with brands, and the different communication styles humans respond to. Karen briscoe, author and podcast host 5 minute success. Free excerpt of sally hogsheads first book, radical careering and the fscore test.
To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Boost your life and career with the best book summaries. In 2010, harpercollins published hogshead s book, fascinate. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. Bestselling author, brand consultant, and authority rainmaker keynote speaker sally hogshead, commissioned the kelton fascination study and found there are seven basic facets to fascination. Sally hogshead is an expert on how you can discover your highest value through the science of fascination.
Sally hogshead will open your eyes to how others see you at your best. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. In this second edition of fascinate, branding expert sally hogshead s major overhaul of her 2010 bestseller, youll learn how to use marketing to fascinate customers with your product. How to be fascinating with sally hogshead marie forleo.
When you combine real estate listings with public tax records and. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of. Hundreds of corporations and small businesses use the. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and. The fascinate test is based on a commissioned study by kelton global. Jemma gould, ipg radical career ideas for radical times.
Sally discovers that fascination is the most intense form of focus, driving decisionmaking of all sorts. Structured around the seven languages of fascination hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful. You can read this before fascinate, revised and updated. This site is like a library, use search box in the widget to get ebook that you want. An internationally acclaimed speaker, sally is a former advertising executive who is widely considered a marketing icon. Fascinate your seven triggers to persuasion and captivation pdf what triggers fascination, and how do companies, people, and ideas put sally hogshead s book fascinate.
How the world sees you 2014 offers a window into yourself, helping you discover what fascinates you and how you can be fascinating to other people. Even then, as hogshead says, your ability to fascinate counts for little unless you have something worthwhile to offer and a potential audience to offer it to. Over the past decade, hogshead has studied the science of fascination. See more ideas about fascinating, personality test, brand archetypes. Fascination advantage, the worlds first personality assessment that measures what makes people engaging. The 7 advantages of fascination from genius network duration. To explore and explain fascination s irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting indepth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why.